WORK WITH ME
How Can I Help You?
Food is more political than ever, and the industry is changing fast. I help you consider all the angles to create a brand identity true to the culture you’re trying to represent with your food, whether that culture is yours or someone else’s.
I use a progressive-minded, research-driven approach that pulls from the culinary landscape, pop culture, and world food history to help you position yourself in the market and make your company stand out from the pack. I’m something of a walking encyclopedia, so all of my work is rooted in the past, present, and future of food and the human condition. I use that breadth of knowledge to create brands rooted in the idea that telling stories about food - in any context - is writing about people.
Speaking of people, I’m especially excited about working with marginalized and disabled clients. I have ADHD and am on the autism spectrum, so my professional path has been anything but linear. Thus, I’m extremely empathetic and a great resource for clients who don’t fit into society's boxes.
How Does It Work?
Fill out an application form telling me about yourself, your business and the kind of help you're looking for
Getting to know You
If I think we sound like a good fit, we'll hop on a call to find out if we vibe
And if we get along, you’ll choose the package you want and a start date
For entrepreneurs struggling with new content, who want to refresh their brand, or who have realized that their concept isn’t resonating with people. We'll work together to create a brand that is culturally specific, modern, and reflective of your vision and values (while making you a bunch of money).
We'll assess the state of your brand
Analyze what's working and what isn't
Come up with a plan to fix it and goals we want to hit
And I'll provide support and feedback while you implement it
Got a great business idea that you don't know how to implement? I specialize in translating food culture into brand stories, and will help you take what's in your head and turn it into a real brick and mortar (or online) business.
Brand identity development, IRL and online
Contextual cultural & market research
Advising on everything from menu items to positioning, from partnerships to launch planning
Hands-on content review
Looking for more than a consultant? I'll eat, sleep, and breathe your business. This VIP Retainer Package includes ongoing on-demand access to my expertise, business planning, and whatever else you need whenever you need it.
Priority access to my expertise, on Zoom or in person (in the New York area)
In-depth market research & competitive analysis
Custom boardroom-ready presentations
And any other support you require within my skillset